Selling a dream, not just a house
The other morning while walking the dog I picked up a flyer from a rack in front of a local house …
Category Archives: Uncategorized
Not always everything I wanted to know: the college information session
Whether on a verdant campus or in a hotel meeting room miles from school, the college information session is one …
Tell me about my lawn, not your grass seed
“Tell me about my lawn, not your grass seed,” was the advice at a recent marketing discussion I attended. Too …
Secrets for sponsorship seekers
For many years I worked at nonprofits and trade associations seeking sponsorships. Now I am on the receiving end of …
Two great gifts in one!
Someone at Toblerone is a marketing GENIUS–it’s chocolate AND roses.
What color is your caterer? The importance of differentiation.
A typical ad for a caterer features a close-up of mouth-watering food: a white porcelain plateful of pink shrimp and …
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