College admissions marketing 101

June 13, 2012

I am suffering college admissions marketing withdrawal. For more than two years, since my daughter received her first college catalog …

Logos Quiz is a dream game for marketers

May 6, 2012

Is your brand so well known that people can guess it from a single letter? Logos Quiz for the iPhone …

January 30, 2012

When the waiter put down my glass of wine with a napkin underneath featuring a warning like that on a …

November 2, 2011

A typical ad for a caterer features a close-up of mouth-watering food: a white porcelain plateful of pink shrimp and …