Selling a dream, not just a house
The other morning while walking the dog I picked up a flyer from a rack in front of a local house …
Author Archives: annescore
Not always everything I wanted to know: the college information session
Whether on a verdant campus or in a hotel meeting room miles from school, the college information session is one …
College admissions marketing 101
I am suffering college admissions marketing withdrawal. For more than two years, since my daughter received her first college catalog …
Logos Quiz is a dream game for marketers
Is your brand so well known that people can guess it from a single letter? Logos Quiz for the iPhone …
Tell me about my lawn, not your grass seed
“Tell me about my lawn, not your grass seed,” was the advice at a recent marketing discussion I attended. Too …
Secrets for sponsorship seekers
For many years I worked at nonprofits and trade associations seeking sponsorships. Now I am on the receiving end of …
Two great gifts in one!
Someone at Toblerone is a marketing GENIUS–it’s chocolate AND roses.
Madonna and Clint are Super Bowl’s big winners
With all due respect to the Giants, the real Super Bowl winners were Madonna and Clint Eastwood. Without paying a …
A would-be whine about the wine warning
When the waiter put down my glass of wine with a napkin underneath featuring a warning like that on a …
Is being a potato a good thing?
My daughter sent a photo to to me that read “Some people get confused if a sentence does not end …
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