When the waiter put down my glass of wine with a napkin underneath featuring a warning like that on a pack of cigarettes, my first thought was, “You’ve got to be kidding me!” Now wine comes with a warning at a restaurant? Two minutes into a birthday dinner at the Prime Rib I was ready to take umbrage.  But I had to leave the umbrage untaken–the “warning” said:

Warning: Continued consumption of wine may lead to sophistication, cultural awareness, worldly concerns, youthful ambiance and possibly severe happiness.

Now that’s my kind of napkin. And my kind of business–one that turns a commonplace accompaniment into an enhancement of the evening and an extension of the brand.  (NB: Purely in pursuit of sophistication et al, I had a second glass.)